EMC and VMware work on cloud options
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EMC and VMware work on cloud options

The proliferation of cloud resources is continuing to expand, with companies of all sizes cashing in on the flexibility and ease of use provided by these computing options. According to IDC, this industry is set to hit $750,000 in value by 2015, making it an appealing financial investment for companies poised to move in that developmental direction. Public cloud remains a popular option for consumers and corporate entities alike, so those capable of getting in now while the market still has options are aggressively trying to do so.

The most recent contenders in this arena are VMware and EMC, which partnered to launch Cloud Foundry, a culmination of various powerful cloud and security development platforms that will provide companies with the ability to launch their own online storage and sharing structures. Both entities are being tight-lipped over just what the Foundry will do, but a spokesperson for EMC said that it will be targeting virtualized public cloud deployments, primarily. For those seeking their own cloud environments in order to boost governance and safety of corporate information, this is a dream come true.

Additionally, a statement from EMC and VMware declared that Cloud Foundry will be able to help wrangle big data and create better leverage in business infrastructure to assist with analytics and other processes. Once launched, the suite will be called the Pivotal Initiative, Ars Technica stated, as it is both a turning point for both companies, and is expected to provide groundbreaking control and flexibility for entities of all kinds and sizes. These resources will be specifically meant to work with vCloud Suite and other offerings from the companies that derived the technology, but one of the hallmarks of the new platform-as-a-service function will be that any firm, regardless of internal operating structure, will be able to use it.

A growing industry
Seeking Alpha added that the market as a whole is seeing rapid expansion, making it a leading shift in many different corporations, both in terms of hardware development and storage deployments. The source wrote that web services will likely dominate the IT landscape by 2020, the same time that big data will finally stop increasing and companies will be able to finally stabilize their information management structures.

This will require a full restructuring from EMC and VMware, the source wrote. The Pivotal Initiative will take 1,400 workers combined from each entity and place them in a joint company that only focuses on the Cloud Foundry and what it can do for corporate entities. Virtualized server spaces make up roughly all of VMware's product offerings, but bringing EMC into the picture allows the business to work on more public structures. The combined efforts of these two software and hardware corporations will put them squarely in competition with Amazon's digital storage products, including Glacier, while Google's Cloud and Microsoft's Azure Cloud also vie for the same consumer attention.

On top of that, Midsize Insider wrote that platform-as-a-service offerings are already being used by many entities thanks to HP and Rackspace. In order to gain more of an edge in the market, VMware will continue to drive advertising while EMC pushes the actual product on its current clientele, hoping to cover more ground by assigning different complex tasks to separate parts of the team. GigaOM added that, by separating the Pivotal Initiative from both EMC and VMware and making it its own offshoot company, Cloud Foundry will have a better chance to flourish. As more businesses and developers start to roll out new options based on the Cloud Foundry template, it may be that the new entity will be able to find its footing among those that have already established big names in the cloud development world.