IBM boosts personnel and computing power
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IBM boosts personnel and computing power

Recent trends have emphasized quality, information management and increased capacity in data storage centers. These are all aspects of Big Data, or the inundation of information flooding companies on a daily basis. Where in the past, only large corporations needed to worry about massive data structures and monitoring a vast array of file types from plethora sources, small businesses are now seeing the need for extensive archiving and file solutions.

With the rise of cloud computing and online business outlets, the need for data management is building around the world. As a leader in the technology market, IBM is stepping up to help companies with every aspect of the changeover to big data efficiency, creating more powerful and flexible storage devices. Now, according to The VAR Guy, the firm is also expanding its analytics resources to serve those without their own facilities.

Boosting the signal
The source wrote that IBM will be improving and expanding on its facility in Columbus, Ohio. The site will be called the Advanced Analytics Center, and will employ more than 600 full-time IT personnel tasked with sorting through corporate clients' files, pulling out the important analytics factors and recycling massive volumes of daily data into usable statistics and figures.

While software applications exist to help organizations perform this feat on their own, the task can be daunting for those unfamiliar with it, leading to a data purity and quality issue when implementing plans based on these figures. As is the case with any organization, coming up with a strategy based on incorrect information can short circuit an entire project. This kind of impact shows how important getting big data management and analytics in place early can be for the ongoing success of a corporation.

"Despite the hype, big data is not a distinct, stand-alone market," said Mark Beyer of Gartner. "It but represents an industry wide market force which must be addressed in products, practices and solution delivery."

More and more input
The importance of big data is on the rise, and daily incoming information loads are also mounting, even in small businesses. This means that IBM's analytics drive is in line with the products and services organizations are likely to need in the coming years. As Gartner recently announced, big data spending is set to hit $34 billion by the end of 2012, most of which will go toward adapting to increased information loads.

The future of big data, Inc. Magazine wrote, largely depends on how companies move forward with digitizing their file resources. the source noted that other parts of the technology industry are already showing massive growth potential for the big data environment, with sales in this market growing to more than $3 billion by 2010. As companies of all sizes need more files and data services more regularly the demand for IBM's services in analytics and its Advanced Analytics Centers catch on. At present, The VAR Guy reported that IBM has eight of these facilities scattered around the world and more than 200 customer service centers, showing that no part of the globe is beyond the reach of data and analytics products.