IBM release set to rival key competitors
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IBM release set to rival key competitors

The same few companies have been at the forefront of software developments for a number of years, but just because something has always been a certain way doesn't mean that businesses must keep it as-is. Just as Microsoft is unveiling its foray into hardware development with its Surface tablet, so too is IBM revealing its newest software offering.

The newest deployment is meant to work in tandem with consumer and corporate machines, though it lends itself better to office settings. Rivaling current offerings from Microsoft and Google, IBM may be poised to flip the industry on its ear.

One-stop shop
For years Apple has worked under the banner of singularity of devices and applications, launching each of its successive developments on its own foundation. The iPhone has always been shipped with Apple software, just as OSX Lion only is available on iMacs and MacBooks. Other entities like Google and Microsoft have always launched on third-party solutions, though, spreading their revenue potential out by relying on other vendors to handle key aspects of software interaction.

IBM is now moving into this sector, according to a statement from the company, launching its own suite of office programs. Similar to Microsoft Office and Google Drive, IBM's programs feature word processing, spreadsheets, email and other options, Talkin Cloud wrote that these applications will be delivered through the cloud, much like Google's Drive document function.

The suite, named IBM Docs, is part of the organization's attempts to bring all its subsidiary assets under one umbrella, devising a service that harnesses HR software, video conferencing and CRM functionalities as it pushes its SmartCloud agenda into the limelight.

IBM may yet succeed with this strategy, too, as consumers flock toward new cloud deployments and innovative technology that saves them money and is more convenient than previous offerings. A review of Cyber Monday performance showed that about one-third more shoppers took to online tools instead of going to stores this holiday season, expressing higher interest in cloud convenience than real-world interactions. As people move away from older technology and embrace new, cloud-reliant tools, IBM must find ways of integrating these options into their deployments in order to remain at the head of the game. Adding IBM Docs may do just that.