03 Jul The cloud takes to public trading
Given enough time almost any commodity will enter the arena of public trading. From oranges to steel, to electricity itself, nearly every product, material or energy source has felt the pull of supply and demand. While the popularity of cloud computing is a relatively new phenomenon, it was inevitable that it, too, would eventually be bought and sold like nearly every other resource before it. German stock exchange operator Deutsche Börse recently announced that it will begin trading cloud computing come Q1 in 2014.
First in vendor neutrality
Deutsche Börse is not the first company to originate the public trading of cloud data. The Wall Street Journal recently highlighted a number of cloud-based marketplaces like Amazon Web Services' Spot Instances and Reserved Instance Marketplace, and Virtustream's Spotcloud. However, these services are not vendor-neutral, while Deutsche Börse's will be. The company's cloud marketplace should also quicken the amount of time a buyer needs to purchase the space. Current cloud marketplaces can leave a company waiting for up to a year before closing a contract. Deutsche Börse will standardize a number of processes, such as admission and settlement, in an effort to streamline the sale and avoid delays to a company's IT planning.
The service will allow sellers of at least one terabyte to put spare capacity up for trade, while buyers will have a number of purchase options. These from the basics of time rented to disaster recovery methods.
Deutsche Börse is already working with 20 organizations to ensure a successful start by 2014. Once the project starts, the exchange expects to see a return on profit in the next three years.