25 Oct Microsoft makes move toward hardware dedication
In the company's history, Microsoft distinguished itself first as a software giant, then moved into hardware production for its gaming and mobile platforms. Now, though, there is word that its new focus could be on becoming a more prominent hardware manufacturer. The rise of its new Surface tablet is only the tip of the iceberg, though no timetable is certain for new products yet.
In an interview with the BBC, Microsoft CEO Steve Ballmer said the company is looking establish its own device line instead of relying on other manufacturers to host its software offerings. PC Magazine wrote about the proclamation, speculating that the company is likely to pursue smartphone and computer innovations to add to its Xbox hardware line.
There seems to be more weight to the phone musing, though, as CNET wrote Microsoft recently cut ties with Nokia. With much of Microsoft 7 and the new 8 mobile technology relying on Nokia's Lumia, there is strong cause to believe this move is in anticipation of the software company rolling out its own smartphone in the near future.
"Is it fair to say we're going to do more hardware?" Ballmer said in the BBC interview, published by PC Magazine. "Obviously we are."