01 Oct Microsoft pours funds into MSN news site
As more people look online for content, some of the largest technology companies in the world have begun investing in news operations. In a recent example, Microsoft announced plans to increase funding for it's news site, MSN, pouring millions of dollars to expand coverage.
Reuters reports that the Seattle-based company is planning to overhaul its site and hopefully attract more users than it has previously. The announcement comes as Microsoft prepares to unveil a slew of new items, including the Windows 8 operating system, a new version of the Windows Phone and a redesigned Internet Explorer browser.
In a blog post, the general manager of MSN, Bob Visse, said that users would be able to view the new site in a more comprehensive way thanks to the Windows 8 platform. He writes that the new technology had resulted in a clearer way to view content, especially on its new tablet device, the Surface, which is expected to come out in just a few short weeks.
"When we saw what Windows 8 and IE 10 could make possible, we saw possibilities we had never before imagined," stated Visse in the post. "We thought deeply about how you could interact with MSN in an increasingly touch- and tablet-friendly world. We envisioned something completely new and refreshing that would surprise and delight."
He went on to say that the company has devoted considerable "resources and energy" into insuring that users get the best chance to view the site in a state-of-the-art manner.
Microsoft has been pouring considerable finances into creating new programs for its Windows 8-based products. Last month, the technology giant announced that it had invented an undisclosed sum into mobile app company Mimvi, which will create new digital products that can be viewed on the Windows Phone 8.
The new apps will run on Microsoft's Window Azure public cloud, and seeks to compete with products from Apple and Google. In an interview with Read Write Web, the head of Microsoft's phone department said that not only wold the content be better, but the speed would also be faster than before.