20 Nov Microsoft sees leadership change as chance to grow
As the owner of the most widely-used operating system in the world, Microsoft experiences a unique view on the computing industry that seems almost unflappable.The company, however, is facing inner turmoil after Windows and Windows Live leader Steve Sinofsky abruptly left the organization. In his place two engineers from different internal departments have been promoted to his former position, giving the company a whole new outlook.
A change in roles
The new appointees, Tami Reller and Julie Larson-Green, represent two different aspects of Microsoft coming together. The Wall Street Journal wrote that Reller is the former CFO and in charge of Windows' marketing division, while Larson-Green has been a member of development and research teams at the head of Windows innovations. These two never previously worked as directly together as they will now, but neither have other departments.
The move is hoped to be the start of a new kind of communication and relationship pattern within the organization, the source wrote, as Microsoft tries to head in new directions. The launch of Windows 8 showed the company how hard it can be to provide a whole different product experience to consumers, and that the entity no longer enjoys the same hold on computer technology it did before the rise of tablet computing. If Microsoft wants to stay on top, the business needs to focus on broader, more forward-thinking innovations.
A new direction
In light of these shake-ups and new methods of thinking, Microsoft is looking toward its hardware future. Since the premier of the Surface tablet met with middling reviews, the entity has been considering its own smartphone line, as well as potentially more tablets, ultrabooks and conventional laptops or PCs.
WRAL Techwire wrote that Steve Ballmer, CEO of Microsoft, wants to make the company more like Apple, of offering devices and software together, rather than providing tools that are only used by third-party appliances. He said in an address at the Churchill Club in California that Microsoft is poised to take advantage of a huge opportunity in terms of hardware development, as he feels the market is still open to new contenders. With a solid backing and name visibility, Ballmer said Microsoft must do more now to deploy its own hardware in the future.