30 Aug Microsoft to launch new tablet on same day as Windows 8
More business professionals than ever are using tablet computers these days as a way to stay connected and productive. While Apple's iPad continues to dominate the marketplace, Microsoft is hoping to chip away with a new offering of its own in the next few months.
In a recent release, the Seattle-based technology firm stated that its Surface RT tablet will be introduced on the same day as its Windows 8 operating system, October 26. Ninety days later, consumers will be able to pick up the more-advanced Surface Pro tablet, which will run on an Intel processor.
According to Northern Voices Online, the Surface tablets are expected to gain popularity with users, especially business professionals who are already accustomed to working in a primarily Windows-centric environment.
The company stated that the profit potential would depend on how quickly users adopted its operating system.
"Its success depends on a number of factors including the extent to which customers embrace its new user interface and functionality, successfully coordinating with our OEM partners in releasing a variety of hardware devices that take advantage of its features, and attracting developers at scale to ensure a competitive array of quality applications. We expect to incur substantial marketing costs in launching Window 8 and associated services and devices, which may reduce our operating margins," Microsoft stated in an SEC filing.
Some industry analysts believe that the firm's introduction of Windows 8 and related products will be vital for long-term success. In an article for Mobiledia, Joe Arico writes that focusing on the operating system is a "high risk/high reward game." He goes on to say that the system will be used on everything from the aforementioned tablets to the brand's smartphones, Xbox gaming system and its PCs. With fewer people using traditional PCs these days, the company has had to shift its focus onto developing different offerings.
While many wait for the new operating system from Microsoft, there are already a whole array of new products that recently became available. The firm introduced Visual Studio 2012 and .NET 4.5, both of which could go a long way in helping businesses be more productive on a daily basis.