Outcome Based Marketing launched by VMware
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Outcome Based Marketing launched by VMware

Narrowing down sales leads can be one of the most difficult parts of many industries. While marketing and sales departments work hard to achieve preset objectives, the process can prove challenging. It's for that reason that many of the biggest names in technology have begun coming out with products that make this process even easier.

VMWare recently launched a brand-new Outcome-Based Marketing (OBM) system that will give channel partners the chance to gain better insight into which sales leads are the best. When users log onto VMWare's Partner Central platform, they will be able to narrow down their choices and find exactly what they are looking for. This could mean searching for businesses in specific sectors, locations and previously identified accounts. According to the company, users who want to save time will be able to do so using OBM to stay on top of all opportunities with a few clicks of a button.

According to the blog post announcing these products, VMware stated that the "leads convert faster to sales when those leads are more qualified" and that each lead would be less expensive when its products were used. The pipeline of clients is expected to give channel partners a better return on investment and increase the opportunities to target the right people in a timely manner.

In addition, the VAR Guy reports, the company is touting its Partner Support Center (PSC) to its partners as well. The resource is meant to give users the chance to implement different training, receive support and also save money by getting rebates on other products. Specifically, channel partners will be able to get discounts thanks to deals from the PSC.

VMware is seeking to help channel partners in other ways as well. Earlier this month, the company came out with the Social Integration Engine, which will combine Social Reach Version 3,  developer APIs, and a Community App Manager. In a statement following the announcement, VMware's vice president and general manager of social applications said that "the primary goal of adding social to your enterprise is to drive business value."